Clem Leveau-vallier

• Collaborated with multiple stakeholders across RBC to drive & launch client-centric nurturing strategies, referral and cross sell campaigns

• Supported RBC’s pre-arrival banking partnerships to drive client acquisition

• Managed & mentored Content Manager & Writer and Marketing Manager

• Summarized and socialized segment insights (newcomers) to multiple internal stakeholders, leveraging internal and external research.

• Developed RBC newcomer full-funnel content strategy to support awareness, consideration, acquisition and cross sell efforts 

Information & resource hub for newcomers to Canada, merged into RBC marketing in 2023

• Hired, managed and mentored team of 3 including Content Manager & Writer, Community Manager, and Marketing Manager

• Developed and executed Arrive’s annual full-funnel marketing strategy, including content strategy, prospect acquisition and nurturing and lead conversion

• Increased monthly organic traffic of arrivein.com 20x in 3 years through the publication of 600+articles, 150+ videos in multiple languages

• Acquired 6-10k monthly prospects through gated content (guides, tools, monthly webinars) and digital campaigns

• Implemented nurturing strategies including newsletters, email marketing workflows, workshops& retargeting campaigns, to convert prospects into bank leads at low CPA

• Launched and hosted Countdown to Canada podcast for newcomers — 2 seasons, over 1,500subscribers with minimal promotion

• Generated 71k downloads of Arrive app for newcomers (now sunsetted) via earned and paid campaigns and cross selling opportunities, at CPA under $4 

Wellness app leveraging micro rewards to generate healthy behaviour change

• Expanded user base from 100k to over 1M via referrals, partner marketing, and innovative growth strategies without significant marketing budget

• Sustained 50% monthly active users (MAU) by engaging user base via seasonal activities, contests, and newsletters

• Implemented attribution tracking, email automation, KPI metrics tracking

• Managed new feature launches, loyalty partner expansion, and regional launches • Led website redesign and launched content marketing strategy

• Established robust partnerships with various stakeholders including loyalty, charity, and government organizations 

Educational app supporting childhood literacy

• Launched 3 versions (web-based, iOS and Android) versions of Ooka Island app.

• Implemented KPI metrics tracking, marketing automation software and CRM

• Used content marketing to engage leads, customers, and generate referrals

• Increased monthly lead generation 10x through Digital Advertising and retargeting campaigns (including testing of new platforms, creatives, and concepts)

• Increased conversion from free trial to paying customer 3x through in-app notifications and email campaigns 

SaaS for packaging industry

• Elaborated and implemented marketing plan and budget

• Implemented KPI and metrics tracking

• Generated leads in Canada and US market through direct mail campaigns, digital advertising & retargeting, affiliate marketing, and strategic international tradeshows

• Increased MQL by 4.7x YoY in 2014

• Led corporate and product website redesigns

• Organized NulogyxChange: User conference for 70 strategic customers 

Google France and Google Canada

• Developed and led multilingual acquisition and communications programs across EMEA, supporting 23 countries and 19 languages.
• Partnered with agencies and internal stakeholders to enhance adoption of advertising products.
• Coordinated high-impact cross-sell, direct mail and co-marketing campaigns, as wells as training initiatives.