Manager, Corporate Communications and Public Affairs

  • North York General Hospital
  • Mar 18, 2021
Full time Manager

Job Description

Manager, Corporate Communications and Public Affairs

In this leadership role you will support North York General (NYGH) to achieve a bold strategic agenda set out in its new five-year Strategic Plan - Thinking Beyond – and a complex operational mandate of a leading community academic hospital during a time of transformation in health care. This role will provide expert guidance and hands-on support, coaching, and skills-building for the professionals executing the organization’s corporate communications and public affairs activities and strategies. The role will also provide advice, guidance and tools to leaders and experts across the organization related to internal and external communications, including a full range of external stakeholders and channels - e.g., traditional and digital media, government relations, issues management, crisis communications, marketing, reputation-building and branding. The Manager will play a key role in planning and implementing internal communications plans and tactics using multiple platforms for the full range of NYGH team members including staff, physicians, learners, volunteers and patient and family advisors in order to inform, educate, motivate and support positive change.

On a practical level, you will:

  • Provide expertise in the development and day-to-day execution of the organization’s integrated internal and external communications strategy, including managing the integrated communications and public affairs calendar, CEO communications calendar and shared NYGH and Foundation roll out plan.
  • Manage the development and execution of the various communications, marketing and branding plans in collaboration with key partners including the Foundation, and North York Toronto Health Partners
  • Write and approve various communication materials for executive and clinical leaders
  • Develop and foster effective relationships with internal and external stakeholders and partners including government, providers, diverse community groups, and patient and family advisors
  • Represent NYGH at hospital and health care communications tables for the Toronto and Central Ontario Health areas.
  • Support leaders to proactively mitigate and manage issues and crisis situations, including COVID response and codes
  • Be responsible for all human resources for direct reports including planning, hiring, performance management, coaching. and ongoing evaluation of staffing needs and role development
  • Provide guidance related to the management of the corporate brand and execution of design projects
  • Collaborate with the Foundation on communication initiatives and the co-management of an integrated communication strategy
  • Address complex or highly sensitive reputational and political issues that may affect operations and relationships and contribute to effective crisis communications response and resolution, as needed
  • Manage project budgets
  • Identify, implement, and educate team members on best practices and methodologies for health care communications and public affairs

Qualifications

  • Successful completion of an undergraduate degree in communications, journalism, public policy, or a related field. Post-graduate education and training in these or related fields is an asset.
  • Must have at least 5 years of experience providing senior-level communications, public affairs and/or public relations advisory and professional services.
  • Must have experience with strategy, planning, implementation and evaluation of corporate communications, public affairs including government relations, media relations, stakeholder and community relations/engagement.
  • Exceptional writing for full range of stakeholders – media, public, social/digital, patients, internal staff and professionals, executives, boards, and government.
  • Involvement and credentials from the following an asset: International Association of Business Communicators or Canadian Public Relations Society.
  • Experience in solid digital media and social media strategy and practices.
  • Foundational knowledge and skills in multimedia communications including video.
  • Experience with marketing and brand development and implementation.
  • Knowledge and practical experience with planning and executing comprehensive internal communications and change management is preferred.
  • Knowledge of Ontario hospitals would be preferred.
  • Experience in the Ontario health care system and/or government and broader public sector would be preferred.

What We Offer
Working at NYGH means working with a dynamic team of fellow health care providers, staff, and volunteers in one of Canada’s leading hospitals. This is a Full-Time Regular position with 75 hours bi-weekly, 8-hour shift, day shift in Corporate Communications and Public Relations. We offer a highly competitive total compensation package that includes benefits, pension, and vacation. If you were searching for more reasons to consider joining the wonderful team at NYGH, check out some features of our Total Rewards package by visiting nygh.on.ca

How to Apply

Think you're the right person for the job? Here's your first chance to show us why:

  • Ensure to meet the deadline - only applications received by the closing date will be considered.
  • We will review all applications and will contact those selected for an interview.

Please refer to the Career Opportunities page on https://www.nygh.on.ca/careers for more detailed application instructions.

At North York General, we are committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. North York General is committed to providing accommodations in all parts of the hiring process. If you require an accommodation, we will work with you to meet your needs.

Job Category

Manager

City

Toronto, ON