CLASSIFICATION: Manager, Public Relations and Digital Media
CATEGORY: Permanent Full-time
DEPARTMENT: Strategic Communications
RESPONSIBLE TO: Director, Public Relations
William Osler Health System (Osler) is one of Canada’s largest community hospitals serving the diverse and growing communities of Etobicoke, Brampton and surrounding regions of the Central West Local Health Integration Network (LHIN). As a regional referral centre, Osler provides programs and services to over 1.3 million residents across the LHIN. Osler has three unique sites, each providing a wide range of services:
Brampton Civic Hospital provides care to Osler's most complex and seriously ill or injured patients through a mix of inpatient and outpatient services.
Etobicoke General Hospital is a traditional community hospital that provides all aspects of care from emergency medicine to surgery and specialist visits.
Peel Memorial Centre for Integrated Health and Wellness is an outpatient hospital (opened February 2017), providing urgent care, day surgery and specialty clinics, and focuses on helping individuals with chronic conditions manage their disease better.
This role is a part of Osler’s Strategic Communications team, which is viewed as a critical enabler of Osler’s priorities.
Reporting directly to the Director, Public Relations, the Manager of Public Relations and Digital Media will be responsible for positioning the hospital as a health system leader through effective media, public relations, and digital media strategies. Leveraging a strong background in media relations and issues management, a successful candidate will develop and implement robust, strategic external communications plans to facilitate greater public awareness of the hospital, its programs and services, and the innovation of its people – within the community, province and beyond. The candidate will serve as a primary media contact for Osler, pitching proactive, positive media stories and responding to a variety of local and national media requests including television, radio and print.
To help the organization achieve even greater engagement with its community, this role will also lead the development, execution and measurement of effective digital media strategies in support of strategic imperatives and annual business priorities of Osler (primarily) and Osler’s Foundation (secondarily). In addition, this candidate must possess a strong grasp of current marketing tools and strategies, keen interest in and awareness of emerging web trends, and be able to lead digital strategies from concept to execution. The role involves supervision of Osler’s digital media team by providing coaching, feedback, and opportunities for career development.