Lakeridge Health Oshawa, ON, Canada
Jan 23, 2018Full time
Non-Union LAKERIDGE HEALTH Manager, Public Relations and Digital Communications Communications Program Full Time Lakeridge Health (site to be determined) UN.EX: 1800000129 About Us: Lakeridge Health is one of Ontario's largest community hospitals, serving people across Durham Region and beyond. With five hospital sites and four Emergency Rooms, we serve a diverse population. Our dedicated team of health care professionals give their all every day to keep improving the quality of care delivered, drive down wait times, and improve results. Lakeridge Health (LH) is driven by an ongoing commitment to continually improve the services it provides to best meet the needs of our community. LH continues to build on its strength as a caring and innovative partner in health care for Durham Region. Supported by more than 5,000 staff members, 700 physicians and thousands of volunteers, Lakeridge Health has an annual budget of more than $600M. Position Description: Reporting directly to the Senior Director, Communications, the Manager, Public Relations and Digital Communications, will have expert knowledge in media, community and government relations as well as expertise in developing and implementing digital and social media campaigns. Working directly with Senior Director, the Manager will ensure the integration and coordination of stakeholder relations, community building and digital/social media activities to build relationships with key partners, increase awareness of the services provided and strengthen the reputation of Lakeridge Health a provincial leader in health care delivery. Leveraging a strong background in strategic communications and issues management, a successful candidate will develop and implement robust public relations plans to facilitate external communications and position the image Lakeridge Health within the community and province. The candidate will also serve as a primary media contact, responding to a variety of local and national media requests including television, radio and print. In addition to exemplary writing skills, the candidate must also possess superior strategic thinking skills, sound judgment and diplomacy skills to help navigate issues and effectively support the organizations' senior leaders The Manager will lead a small team of communications specialists. The Ideal Candidate: Our ideal candidate is committed to the Lakeridge Health values: Compassion, Trust, Innovation and Courage, and has the ability to demonstrate those positively and proactively with our patients, community, and colleagues in everyday performance and interactions. In addition, our ideal candidate is a strategic and innovative professional with strong leadership skills who is results oriented, and has had significant success in developing and directing public relations plans utilizing new and traditional media platforms across various channels and media types, is comfortable working with the media, government and senior leaders This positions reports directly to the Senior Director, Strategic Communications Responsibilities : Develop and maintain a comprehensive, integrated communication plan including public relations, stakeholder engagement, brand management and tradition and online marketing across a diverse range of platformsPlan, develop and implement government engagement strategies Develop and oversee a range of public relations and community relations activities designed to promote Lakeridge Health, including public event support, presentations, special project management, collateral and background materials, and other public relations materials in all formats Direct the management of communications with the media and develops key messages, and acts as media spokesperson Lead development and execute effective digital and social media strategies including web site development, usability and monitoring Writes and/or supervises the writing of media/public materials such as news releases, speeches, background documents, presentations as well as articles, social media and online content and other documents intended to inform the media and various audiences of Lakeridge Health priorities Qualifications : Undergraduate Degree in Communications, Journalism, marketing or related discipline. 5-7 years progressive experience in hospital public relations, media relations, crisis communications and issues management. Highly strategic with the ability to prioritize, multi-task and work with singular focus and little direction. Excellent communications, interpersonal and exemplary verbal and writing skills. Strong team player and ability to work effectively in team environments. High level of administrative skills, including critical thinking, strategic planning research, project management, special events planning and coordination, time management and problem-solving skills. Must have an excellent ability to manage multiple and complex demands simultaneously in a fast-paced environment. Demonstrated high-level of customer service and interpersonal skills needed, including ability to work with diverse individuals and groups (i.e. front-line staff, physicians, Senior Management team, volunteers, Foundation, Board of Directors, community residents). Strong media relations background, with exemplary understanding of and experience with various media (local and national). Knowledge of communications and community relations in a community health setting. Strong understanding of government structures and legislation (as they relate to the health care industry). Experience in building an online media platform, as well as a solid understanding of electronic and traditional production processes and passionate about digital communications and new technologies Must have an excellent ability to comprehend and translate medical and technical terminology into appropriate grade level language suitable for lay audiences. Demonstrates commitment to the organization's vision, mission and values. Ability to travel between sites as required. Vehicle is necessary. CONDITIONS OF EMPLOYMENT: This position is open to all qualified staff throughout Lakeridge Health. The terms and conditions of employment are in accordance with Lakeridge Health's policies and procedures. Accommodation will be provided in all parts of the recruitment and assessment process as required under Lakeridge Health's Employment Accommodation policy. Applicants need to make their needs known in advance.